As Alice sleeps; her dreamworld manifests – where imagination lingers a little longer, childhood is celebrated and ordinary moments become special through storytelling, beautiful illustration and meaningful family experiences.

At the heart of our world is Alice, proudly rocking her little strawberry birthmark — a gentle reminder that the things that make us different make us wonderfully unique.

We believe the best adventures happen when families slow down, explore, laugh, read and create memories together, whether over a coffee, at a birthday celebration or simply, curled up with a bedtime story.

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Join us behind the scenes as we grow a creative world filled with kindness, curiosity and wonder, sharing our characters, creative journey and the places where imagination comes to life.